Should I disclose to my readers that I use AI to write content?

You don't legally have to disclose AI use for most website content, but being transparent about it often builds more trust with readers than hiding it. There's no law in the US or EU that requires a blanket 'AI-generated' label on blog posts or marketing copy. The exception is certain regulated industries — financial advice, medical information, or legal content may have disclosure requirements depending on your jurisdiction. But here's what I've noticed from watching reader reactions. When sites are upfront about using AI as a drafting tool, most readers don't care. They care whether the content helps them. What annoys people is when AI content is obviously AI-generated — generic phrasing, no real examples, that slightly robotic tone — and the site pretends a human wrote every word. That feels deceptive. A practical middle ground: you don't need a banner saying 'written by AI,' but if someone asks, be honest. You can also add a simple line in your about page like 'We use AI tools to help research and draft content, which our editors then review and personalize.' That's honest without being heavy-handed. For a deeper dive, see our guide on [making AI writing sound less formal](/blog/ai-writing-sounds-too-formal). **Related**: Do I need to label AI-generated images? | What are the ethics of AI content creation?