Is Copy.ai free or do you have to pay for it?

Copy.ai offers a free plan that gives you 2,000 words per month and one user seat, but most people outgrow it within a week or two of regular use. The free tier is genuinely free — no credit card required — and it includes access to the chat interface and 90+ templates. However, the paid Starter plan costs $49 per month (or $36 monthly with annual billing) and removes the word cap entirely while adding five user seats and priority support. The Advanced plan at $249 per month targets marketing teams with 20 seats, workflow automation, and API access. Here's what I've found in practice: the free plan works well as a test drive, but the 2,000-word limit is tighter than it sounds. A single blog post outline plus a few product descriptions can eat through that in one sitting. For example, if you're an Etsy seller writing 10 product listings at 150 words each, you've already used 1,500 words — leaving almost nothing for social captions or email copy. The bigger issue is that Copy.ai's free plan doesn't include some of the newer features like brand voice customization or the workflow builder, so you're not really experiencing the full product. If you're just curious whether AI writing tools work for you, start with the free plan. But if you already know you'll use it daily, the Starter plan's unlimited words at $49 monthly is a better value than paying per-word elsewhere. For a deeper dive, see our guide on AI content generators that work without prompts. **Related**: How does Copy.ai compare to Jasper AI? | What's the best free AI writing tool for beginners?